CULTURE
HISTORY
BUILDING
MATERIALS
CLIMATE
This
IS US!

Seeing the need for expansion and recognition, the brand required a refresh of its visual identity. One that spelt out “this is us!” across all the possible brand touchpoints and on every asset - physical and digital.

FRESHER
BOLDER
SCALABLE

This meant they needed a facelift; a fresher bolder, scalable logo that brought easier recognition, putting face to the name of the brand. For them, being known just for now wasn’t their goal. They wanted a look that kept them head and shoulders above everyone else for decades to come.

Due to how well known Studio Elementals has become, we had to turn the business into a brand.

intentionality
craftsmanship
detail
intentionality
craftsmanship
detail

OUR SOLUTION

To communicate the brand in a way that speaks intentionality, craftsmanship and detail, we decided to do three things:

We refreshed the logo and made it to be more visually scalable and usable for any space/platform in any size at all. Reorientation of the initial logo and strengthening its outlines gave it the intentionality we were going for.

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5B
r88
g89
b91
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98
r147
g149
b152
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D1
D3
D4
r209
g211
b212
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r35
g31
b32
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g255
b255
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r0
g0
b0

Considering that the previous colours were simply black and white at the time, we expanded the colour palette to give it a classy, elegant and minimalist tone. Using three shades of grey - dim, dark and silver

DM Sans

AaBbCcDdEe
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!@#$%&()*

+234 (0)809 065 8572
www.studioelementals.com

Hello Designer,

     The quick brown fox jumps over a lazy dog and didn't know where to land but ended up breaking its leg, the dog laughed at it and recommenced Studio Elementals to reconstruct its body parts that were damaged.
Giving it a fully modern aesthetically appealing design, the fox became the most desired animal on the planet.

Finally, we created patterns for digital and print across a number of possible brand assets that gave life to how the brand can look with elements of its logo in other applications.

LONGEVITY
& HISTORICAL
RELEVANCE

At the end of the day, we successfully revamped Studio Elementals and visually communicated that the brand is “building with an eye towards longevity and historical relevance”.